Panasonic Lumix DMC-GH3

Since the introduction of the Lumix DMC-GH1 back in 2009, the GH-series’ place in Panasonic’s Lumix lineup has been clear; a flagship stills and video model designed for enthusiasts who demand a well-handling, responsive and customizable camera with all the latest technology the company has to offer. The goal was to show that a camera did not need to be the size of a DSLR to perform like one. The enthusiastic and largely unanticipated response to the GH2’s movie capabilities by working videographers (Google ‘GH2 video hack’ to get an idea for how keenly its capabilities are being exploited) has meant that Panasonic must now also consider that its camera is being integrated into professional video rigs.

With the announcement of the Panasonic Lumix DMC-GH3, it’s clear that Panasonic believes accessible manual camera controls, durable build and video capability can sell a camera, without depending on the Micro Four Thirds advantage of smaller body sizes. If that sounds like a description of a mid-range DSLR then it probably should – this is the most DSLR-like Micro Four Thirds model yet, with dimensions that essentially match those of the APS-C Sony SLT-A65.